Brand Expands Globally 2 months ago by Honeysuckle Team • 5 min read
Mike Tyson's premium cannabis brand, TYSON 2.0, is expanding globally with its launch in South Africa. Offering popular products like Mike Bites, pre-rolls, and vapes, TYSON 2.0 marks its 17th country and taps into South Africa’s growing cannabis market, blending quality with cultural influence.
Legendary boxer Mike Tyson’s cannabis empire sets its sights on the African continent.
Mike Tyson has stepped into many rings — from boxing championships to cannabis cultivation — but his latest move is setting a new precedent in the world of premium cannabis. TYSON 2.0, the cannabis brand co-founded by the boxing icon, is officially making its way to South Africa, marking a historic moment in the brand’s rapid global expansion.
Launched in partnership with Tyson SA LLC, the introduction of TYSON 2.0 to South Africa represents a game-changing move for both the brand and the African cannabis market. This marks the first footprint for the legendary cannabis line on the continent, and the excitement is palpable. South Africa is now the 17th country to host TYSON 2.0’s high-quality cannabis products, and it’s only the beginning.
A Global Brand with Local Impact
TYSON 2.0’s arrival in South Africa isn’t just about placing another flag on the map — it’s about fostering an international connection that resonates with local culture. With a growing demand for premium cannabis products and an evolving market eager for the best in quality, South Africa is positioning itself as a key player in the cannabis industry, especially as African nations begin to embrace cannabis’ economic potential.
The flagship TYSON 2.0 launch in Cape Town — set to take place at the Tyson Coffee Shop — will offer a curated selection of the brand’s most iconic products: the legendary Mike Bites, premium flower, pre-rolls, and vapes. These products will soon be available through wholesale channels across the country, making Tyson’s presence in South Africa accessible to both seasoned cannabis enthusiasts and newcomers alike.
Mike Tyson himself couldn’t be more excited about this milestone. “Expanding TYSON 2.0 to South Africa is a proud moment for me,” Tyson says. “We’re bringing high-quality cannabis products to a market that appreciates excellence, and I’m eager for consumers in South Africa to experience what TYSON 2.0 has to offer.” For Tyson, this expansion is more than business — it’s personal. It’s about spreading the passion for premium cannabis to a region that is just beginning to realise its potential in this space.
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